Zibbit

Zibbit is a natural insect repellent designed to keep bugs away without harsh chemicals. The project involved developing a playful, nature-inspired brand identity, packaging design, art direction, and product photography that communicated the brand's promise of being gentle on people while keeping unwanted insects at bay.

The creative direction centred around an unlikely little hero: the frog. As natural insect predators, frogs became the perfect symbol for the brand's purpose. Even the name, Zibbit, plays on the familiar sound of a frog's ribbit, giving the brand a fun, memorable personality.

The visual identity combined a soft, handwritten wordmark with an organic, symmetrical frog illustration, creating a distinctive design language that extended across the product packaging and photography. From the logo to the final product imagery, every element was thoughtfully art-directed to create a cohesive brand experience that felt playful, approachable, and rooted in nature.