Mashion Bazaar

Mashion Bazaar is a curated shopping and lifestyle experience that brings together local brands, independent businesses, food, and entertainment. For its Halloween edition, Treat Street, the idea was to transform the marketplace into a whimsical, slightly eerie world that felt playful, unexpected, and far from the usual Halloween aesthetic.

Inspired by the wonderfully strange worlds of Tim Burton, the creative direction explored exaggerated shapes, swirling trees, checkered floors, unusual typography, and quirky illustrations. A vibrant palette of purple, orange, pink, and green brought the visual world together, balancing the spooky with something fun, colourful, and inviting.

The identity was developed to extend beyond traditional event branding, creating a cohesive experience across digital promotions, experiential design, installations, and on-ground activations. Every element was designed to bring the world of Treat Street to life, turning a weekend marketplace into an immersive brand experience for visitors.