Socho Magar Pyaar Se

Socho Magar Pyaar Se is a South Asian podcast hosted by Mahvish Ahmed, that opens up conversations around taboo topics, challenging societal norms and encouraging people to question, reflect, and talk about things that are often left unsaid.

The creative direction focused on building a visual identity that felt personal, expressive, and approachable, reflecting the podcast's conversational nature and the personality of its host. From developing the visual language to translating it across digital touchpoints, the goal was to create something distinctive, recognizable, and true to the spirit of the podcast.

Working closely with the host, the goal was to create an identity that captured the podcast's personality and cultural context while making difficult conversations feel more accessible. The result was a distinctive visual language that brought together thoughtful storytelling and personality.